My Mgmt Quotes- 1

Consumers have 'choices' but at the same time they have 'options' too.....

(C) Nilesh Soni, all rights reserved

Management Lessons

The Rabbit's Thesis

It's a fine sunny day in the forest, and a rabbit is sitting outside his burrow, tippy-tapping on his typewriter. Along comes a fox, out for a walk.

Fox: "What are you working on?"
Rabbit: "My thesis."
Fox: "Hmm… What is it about?"
Rabbit: "Oh, I'm writing about how rabbits eat foxes."
Fox: "That's ridiculous! Any fool knows that rabbits don't eat foxes!"
Rabbit: "Come with me and I'll show you!"

They both disappear into the rabbit's burrow. After few minutes, gnawing on a fox bone, the rabbit returns to his typewriter and resumes typing. Soon a wolf comes along and stops to watch the hardworking rabbit.

Wolf: "What's that you are writing?"
Rabbit: "I'm doing a thesis on how rabbits eat wolves."
Wolf: "you don't expect to get such rubbish published, do you?"
Rabbit: "No problem. Do you want to see why?"

The rabbit and the wolf go into the burrow and again the rabbit returns by himself, after a few minutes, and goes back to typing.

Finally a bear comes along and asks, "What are you doing?
Rabbit: "I'm doing a thesis on how rabbits eat bears."
Bear: "Well that's absurd!
Rabbit: "Come into my home and I'll show you."

As they enter the burrow, the rabbit introduces the bear to the lion.

Moral: It doesn't matter how silly our thesis topic is. What matters is whom we have for a supervisor.

In the context of the working world: It doesn't matter how bad our performance is; what matters is whether our boss likes us.

Lesson for Management Student: To survive in the corporate world successfully, our boss is going to be the key player.

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The Lion Repairman

It's a fine sunny day in the forest, and a lion is sitting outside his cave, lying lazily in the sun. Along comes a fox, out on a walk. 

Fox: "Do you know the time, because my watch is broken."
Lion: "Oh, I can easily fix the watch for you."
Fox: "Hmm... But it's a very complicated mechanism, and your great claws will only destroy it even more."  
Lion: "Oh no, give it to me, and it will be fixed."
Fox: "That's ridiculous! Any fool knows that lazy lions with great claws cannot fix complicated watches."
Lion: "Sure they do, give it to me and it will be fixed."

The lion disappears into his cave, and after a while he comes back with the watch, which is running perfectly. The fox is impressed, and the Lion continues to lie lazily in the sun, looking very pleased with him.

Soon a wolf comes along and stops to watch the lazy lion in the sun.

Wolf: "Can I come and watch TV tonight with you, because mine is broken."
Lion: "Oh, I can easily fix your TV for you."
Wolf: "You don't expect me to believe such rubbish, do you? There is no way that a lazy lion with big claws can fix a complicated TV."
Lion: "No problem. Do you want to try it?"

The lion goes into his cave, and after a while comes back with a perfectly fixed TV. The wolf goes away happily and amazed.

Inside the lion's cave. In one corner are half a dozen small and intelligent looking rabbits that are busily doing very complicated work with very detailed instruments. In the other corner lies a huge lion looking very pleased with him.

Moral: If we want to know why a supervisor is famous, look at the work of his subordinates.

In the context of the working world: If we want to know why someone undeserved is promoted, look at the work of his subordinates.

Lesson for Management Student: If your team is good, it doesn't matter whether you know anything or not, as long as you know how to boss around.

Adopted by--- some website

 

I want to visit Buenos_Aires....

and  Amsterdam too

Executive Summary- my summer

Executive Summary

I chose to endure, my summer internship in mobile service sector as it is the highly potential market in the current Indian market scenario. Bharti Airtel Ltd, the leading company in mobile service industry, gave me an opportunity to carry my project. Few years back, food, shelter and cloths, are the three basic need of a man and now Mobile has become the forth one. Mobile service industry has travelled a long distance in a very short span of time. The industry enjoyed the exponential growth in the urban market. But as the urban market has got enough attention, the mobile companies are now more concerned about the Great Rural Market of India which is the 65% of the total Indian population. Airtel has come up with strong strategy to capture rural market, so the company is developing its infrastructure to tap the market. Infrastructure development is the key to success in the mobile service industry as it ensure consumers to avail the services. Airtel has invested $1.8 billion to develop the infrastructure at chhattisgarh.

First three days of summer internship, I get familiar to the functioning of various departments and gathering information about the Airtel prepaid SIM (Subscriber Identity Module) card sales. I also prepared a report on “Indian Telecom Industry”, some part of which is included in this project-report. I assigned to work on the measuring the scope and potential of rural market and to find out the probable retailers for prepaid SIM card/recharge coupon sales. I had to visit those villages, where Airtel was constructing their tower to ensure the network for their mobile services.

“A comprehensive study of Scope and Potential of Tele-Retail solutions in rural market of Durg District with special reference to Airtel” has following main objectives,

v  to study and measure the potential of rural market,

v  to measure the awareness for Airtel,

v  to find out the new retail solution to meet the demand of the rural market as retailers are the root to the rural market.

The scope of the study includes, determining mobile phone usage pattern as well differentiating the service of Airtel with other service providers. Primary data collected through a questionnaire, prepared during the project, consisted dichotomous (yes-no types) & multiple choice questions as well. I relied on authentic research reports, survey results, journals and websites (like TRAI.gov, Bharti Airtel) for the secondary data. Shop owners are chosen as the respondents for the questionnaire as they could be the probable retailers for the company.

During my project, I got the opportunity to interact with hundreds of people, which gave great exposure of the rural market to me. I came to know that consumer behaviour pattern of rural market is very different from the urban. Rural consumers are more price sensitive as compare to the urban consumers. They have limited resources to avail the products/services as well as they lack in disposable income. Therefore, life time validity prepared card and small top-up vouchers are more popular in rural area. Crop cycle play the important role in their buying process as after every season they have some addition amount to dispense. So they don’t mind to purchase the big amount recharge coupons, new handsets etc. I also found that BSNL (Bharat Sanchar Nigam Ltd) and Reliance communication are  expanding their network in rural area and have good consumer base as well. The study reveals that Airtel has 27.69% market share of rural market in compare to 30.76% by BSNL and 23.07% by Reliance Mobile.

During my interaction to the rural consumers, I came to know that they are facing problem regarding the coverage in rural area and they can switch to the other company easily if they don’t get the desired level of satisfaction from services. This will become the big issue when number portability act will come into existence. In this situation retailers can play the major role to maintain the existing customer as well to make the new one. Retailers play the role of opinion leader in the rural market as they influence the consumer in buying decision. In distribution channel retailer has important role because they interact directly with consumers and thus become an importance source of feedback for company. If retailers are with offered with some good incentive schemes as well training they will surely help the company a lot to tap the market.

Every project gives a platform to further studies in the same field; same as this project has scope of further studies in area to compare the growth rate before and after establishing network tower in the villages. Further study can also be done to measure the impact of retailers in influencing existing customers to use more services and adding new customer for the company. At last, Going Rural is the mantra of success in current business scenario and mobile service providers can give the platform to other product/service to enter in the foray to capture the untapped rural market as the most powerful and the fastest means of communication.

3rd sem

From this Monday our classes have started for the 3rd sem. And we are late by the academic calendar in this session. 3 rd sem is very important because every student will study their elective subjects onwards. You can say the first step has taken to enter in a particular field. Some of the students have thoughts in their mind that from 11 Nov there is semester exam so what will happen to study? How it will happen? What about the course etc. these kind of stuff are really troubling students. But from the experience of the last 2 sem I should say.. passing university exams are the 2 day job, if you have really heard (i intentionally used the verb hear instead of listen) the some lectures in the class room.
Exams come 2nd in 3rd sem. 1st is off course Placement. Will good companies come to college?
How will be the pattern of selection? Will some selection take place between the exams?
How we should prepare ourselves for placement? etc.
These questions are haunting students. But personally I think Placement is personal in nature. It will you who decide whether to sit in the particular company's placement or not. Don't appear in any company's campus interview for the sack of appearing. Don't choose your career by default and don't come with the attitude "baad me dekhenge yaar". Campus recruitment is about where u find yourself among 180 students in the institution. If you missed the bus you will be in great trouble because then you will have face competition from thousands of job seekers. Campus interview demands soft skill rather academic excellence. I am very sure that if one can speak in any topic flawlessly for minimum 10 min, will be selected. You will not believe but off course this will be the one of the top most criteria for selection.
Package will be anything between 1.2 to 3.00 lakh per annum take home salary, because of the regional, institutional and recruiters factor. but definitely there will be 1 or 2 surprising packages too. Be sure that suprise package is for you only. Lots of exercises for placements are waiting for you people in coming months. Keep your eyes open and be restless.
all the best.

mai aur tum

meri khushiyo ka karwa tumhari dahliz se gujarta hai;
jab jab wo suhane pal yad ate hai,
aankho se aansuo ka katra bahta hai;
jane kya jurm tha jo saza mili judai ki hume;
pyar khata hai to har koi ise khuda ki rahmat kyo kahta hai;
aaj bhi ye dil tumhare naam se dhadkta hai;
aaj bhi har lamha tumhari yaad me gujarta hai;
fark to chand faslo ka hai varna;
tassvur me aaj bhi har waaqt tumhara chehra rahta hai...